Southern Glazer’s Wine & Spirits will distribute Party prosecco, a new Italian wine founded by the fashion icon, Vera Wang.
“First and foremost, I am a designer, but I am also an entrepreneur and brand builder,” says Wang. “I’ve dedicated my entire life to designing how people celebrate, and not just their weddings — from what they wear to how they entertain, from their tableaus and tablescapes, to how they live at home — and now, what they drink.”
“Party is a natural extension of what I already do,” she adds. “Why prosecco? Celebration! When I think of romance, fun, laughter, joy, friendship, I think of prosecco, it is the wine that personifies emotion and sheer happiness.”
Wang’s attention to detail has shaped every step of Party, the company says, from grape to bottle. Designed to look chic, the bottle is a sleek matte silver with “PARTY” in bold neon yellow letters. The back of the bottle features an invitation to “PARTY” from Wang.
To craft the prosecco, Wang looked to Piemonte, known for its sparkling wines, and to Araldica, producer of a top-selling Moscato in America. She worked with second-generation winemaker Claudio Manera.
“At Araldica we celebrate our roots, land and people, balancing our drive for innovation with respect to tradition,” explains Manera. “Vera Wang has our same philosophy, making this collaboration organic for us. This wine speaks to her fresh perspective, taste, passion and dedication to crafting a premium prosecco.”
The suggested retail price for Vera Wang Party is $25 per 750-ml. bottles.
Party is part of a new product launch from longtime supplier partner Royal Wine Corporation.