Volley Tequila Seltzer has appointed Breakthru Beverage Group to service the Arizona, South Carolina and Florida markets.
Tapping into the booming RTD and “healthier for you” trends, Volley Tequila Seltzer is made with three ingredients: 100% blue agave tequila, sparkling water and organic juice.
Volley plans to roll out in several new markets within the coming months.
“This is an incredibly exciting year for the expansion of Volley and our distribution launches in the Arizona, South Carolina and Florida markets,” says Co-Founder Christopher Wirth. “Volley’s mission is to provide consumers nationwide with the cleanest tequila seltzer on the market, and we’re proud to be doing just that alongside Breakthru Beverage.”
“Together, we are able to bring our loyal and growing Volley fanbase in Arizona, South Carolina and Florida, an unmatched tequila-drinking experience, free of the added sugar, corn syrup and fake ‘natural’ flavorings that are found in most other hard seltzers,” he adds.
Volley launched in July 2020 on the East Coast. It’s available in four flavors: Zesty Lime, Spicy Ginger, Sharp Grapefruit and Tropical Mango.
“Premium spirits-based seltzers are quickly expanding the consumer experience by offering exciting and flavorful innovations,” says Drew Levinson, Vice President, Supplier Business Development, Craft and Emerging Spirits, Breakthru Beverage Group. “The 100% blue agave, organic, tequila-based Volley is well positioned to capture this growing consumer preference.”
Volley is now available in New York, New Jersey, Georgia, Florida, Tennessee, Kentucky, Rhode Island, Massachusetts, Arizona, South Carolina and Florida markets. The suggested retail price is $14.99 for a 4-can variety-pack or single-flavor four-pack, or individually at $3.50 per 355-ml. can.
Additionally, Volley ships nationwide through their new ecommerce platform.
