Southern Glazer’s Wine & Spirits has appointed Soren Sorensen to the role of Senior Vice President and General Manager, Minnesota, North Dakota and South Dakota.
The move is effective immediately.
In his new role, Sorensen becomes responsible for driving commercial execution that meets the needs of Southern Glazer’s customers and suppliers in three states. He will continue to report directly to Scott Westerman, Executive Vice President and General Manager, North Central Sub-Region.
Sorenson adds North Dakota and South Dakota to his current responsibility.
“Soren has proven himself as a leader at Southern Glazer’s and in the Minnesota market,” says Westerman. “Given his expertise, Soren has positioned himself for success as he adds the Dakotas to his new role. I am confident that he will continue to execute and drive commercial success on a high level in all three markets.”
Sorensen brings nearly 18 years of experience in the beverage alcohol industry to his new role. He joined Southern Glazer’s in 2010 as a Sales Brand Manager for the Outstate Region. Since then, he has held roles of increasing responsibility for Southern Glazer’s, including Sales Director of Spirits and Vice President of Spirits, before obtaining his most recent role of Vice President, General Manager of Minnesota.
Prior to joining Southern Glazer’s, Sorensen worked for Wirtz Beverage Group.