Breakthru Appoints Burzynski to Lead East U.S. Region

Breakthru Beverage Group today announced that Julian Burzynski has been appointed to the role of East U.S. Region President.

He will work to implement the company’s long-term strategic initiatives to drive the business forward, oversee the company’s cross-functional alignment in the region, improve agility and pace of decision-making, the company says. Burzynski will report directly to Chief Commercial Officer E. Lloyd Sobel and assume his new role on January 1, 2021 when industry veteran Kevin Dunn retires.

“Julian is a proven leader with an unmatched reputation for delivering results, most recently leading our Canadian business where he oversaw steady year-over-year sales growth and a number of strategic investments and partnerships that helped solidify Breakthru as the top broker agent in the country,” says Sobel. “He is a nimble and innovative leader with a proven track record of sustained performance for suppliers and customers. Julian will inherit an excellent foundation built by his predecessor, retiring East U.S. Region President Kevin Dunn, and I have no doubt he will thrive in his new role.”


Burzynski will be responsible for all market execution in Breakthru’s East U.S. Region that includes Delaware, Florida, Maryland, Pennsylvania, South Carolina, Virginia and Washington D.C. as well as Bacchus Imports, the company’s fine wine specialty business. He will also serve as the primary point of contact for Breakthru’s Connecticut affiliate, CDI.

He has understanding and experience for both navigating change and implementing innovative capabilities, the company says, and will leverage these insights to help build momentum for Breakthru’s digital and ecommerce strategy and initiatives. Working with state-level EVPs, he will be charged with driving effectiveness and efficiency while maintaining a leadership and talent development focus that supports an inclusive organization at all levels.

An industry veteran with more than 30 years’ experience across the supplier and wholesale tiers, Burzynski has developed and maintained relationships with key suppliers, customers and colleagues while serving in executive sales and general management roles. Most recently, he has been President, Canada where he effectively led the organization to higher levels of service and growth across the country.



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