Breakthru Beverage Group has expanded their partnership with Molson Coors to represent the full portfolio, including all Miller brands, throughout southern Nevada.
Breakthru has had a partnership with Molson Coors in multiple markets for more than 40 years and recently received the Molson Coors’ President’s Award in Nevada — presented annually to the company’s top performing distributor in each market — for the third straight year.
Breakthru has also earned this recognition in Minnesota.
“Southern Nevada has always been a strong beer market for Breakthru, and we’re thrilled to continue building on the impressive results we’ve achieved in growing the Molson Coors portfolio,” says Kevin Roberts, Breakthru Beverage GroupExecutive Vice President, Supplier Business Development. “This particular opportunity is a testament to our team’s ongoing commitment to service and performance.”
“By leveraging our insights, expertise and technology, we embrace the chance to advance a consolidated Molson Coors portfolio in this market,” he adds.
As Breakthru continues to make targeted investments, this expansion aligns with Breakthru’s broader beer strategy and the category’s position within the company’s total beverage alcohol portfolio, the company says. As a result of the new agreement, Breakthru will expand its Nevada beer team.