Business Intelligence Analyst

Wholesaler: Southern Glazer’s

Location: Columbus, OH



Provide reporting, analytic review and support to members of the BI, Commercial Strategy, Commercial Sales and Commercial Operations teams to assist in evaluating the effectiveness of route-to-market strategies, business intelligence tools and applications.


The essential functions of the position include, but are not limited to:


Reporting Execution and Program Tracking

  • Input corporate and supplier programs into designated business intelligence applications (i.e. NSM, Goal Builder, SODs, Business Objects, etc.).
  • Track, review, verify, analyze and report accurate results to Commercial leadership and/or field team in a timely manner.
  • Provide guidance where applicable to identify system deficiencies and analyze problems/possible solutions.
  • Support program management and execution on regional and local strategic optimization and performance improvement efforts.

Program Measurement & Evaluation

  • Evaluate past program success/failure trends; use trend analysis to advise stakeholders on proposed programs.
  • Provide accurate insights on live program performance and evaluate ROI on key initiatives.
  • Follow established reporting and documentation standards to ensure uniformity throughout the organization.
  • Provide analysis on Route-to-Market design, sales planning/execution, sales force size/coverage, org. structures, etc.
  • Support performance management initiatives including compensation/incentive design, development of KPIs.

Supplier Analysis & Stakeholder Reviews

  • Prepare data analysis, materials, reports, & insights for supplier meetings.
  • Analyze data available to anticipate potential issues & proactively model potential solutions.
  • Advise stakeholders on reporting results and provide options for strategic direction.
  • Develop customer/account modeling and analysis: account segmentation, channel strategy, cost-to-serve analytics, ROI, etc.

Retail Analytics, Business Insights, CRM

  • Analyze customer lifecycle & demographics to identify brand opportunities; SODs, Incentives, GoSpotCheck, CRM.
  • Cross-compare customer selling opportunities with sales performance & brand challenges/initiatives.
  • Analyze & identify customer-centric business growth opportunities.

Commercial Empathy & Collaboration

  • Support Sales & Marketing stakeholders with a data-driven roadmap for sales execution; reporting provided is production-ready and mobile capable.
  • Advise stakeholders on intelligent, mobile-friendly reporting solutions.
  • Complete quarterly field sales ride-withs throughout the sales organization as needed.
  • Support operational efficiencies and cost savings initiatives (e.g., supplier/SKU optimization, variable service and delivery levels/fees, etc.).

Ad-Hoc Reporting Requests

  • Streamline established Business Intelligence reporting to align with standards & processes.
  • Provide support to Leadership with ad hoc reporting needs and provide accurate and timely results consistent with state/region/national standards.
  • Champion national analytical tools as appropriate (i.e. OneSource, Compass, SalesNav, CPR, NSM, Tableau, BO, etc.).
  • Create ad-hoc queries & reports as requested and provide on-going analytical support for these requests.
  • Convert existing reporting tools to a standardized reporting infrastructure.



  • Two plus years of experience in a corporate business analyst role.
  • Proficient in SharePoint and all aspects of Microsoft Office Suite with an emphasis on Excel.
  • Demonstrated analytical ability and able to build presentation and business cases.
  • Strong interpersonal skills and able to communicate both verbally and in writing.
  • Able to organize priorities and work under deadlines while producing a high-quality result in a team environment.


  • Bachelor’s degree strongly preferred; commensurate education and experience will be considered Two to Five years of experience in the Wine & Spirits/Beverage Industry with cross functional experience.
  • Knowledge of applicable state regulations and adult beverage market dynamics.
  • Experience in RTM.


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