Fratelli Branca has announced an expanded distribution partnership with Breakthru Beverage Canada.
The deal is effective May 2019.
Fratelli Branca and Breakthru Beverages have enjoyed a three-year partnership, and this move allows both parties to continue to drive growth of Fratelli Branca’s current portfolio in Canada, led by Fernet-Branca and Antica Formula.
“Fratelli Branca is looking forward to fostering the partnership with Breakthru Beverage Canada,” says Patrick Piana, CEO, Fratelli Branca. “This extension and movement to partner with Breakthru Beverage Canada will allow us to further our reach and introduce awareness of Fratelli Branca in the Canadian market.”
This announcement comes on the heels of two others from Fratelli Branca, which is based in Milan: the formation of its own import company, Branca USA, as well as the appointment of Steve Brecher as Chief Executive Officer.
“Breakthru Beverage and the family have been storied partners in the U.S. for many years,” says Julian Burzynski, president of Breakthru Beverage Canada. “We’re honored to expand that great partnership even further into Canada.”