Crown Royal Unveils New Texas Mesquite Flavor

Crown Royal has unveiled its newest flavor: Crown Royal Texas Mesquite.

This new Canadian whisky combines the smoky flavor of Texas mesquite wood with the smoothness of Crown Royal De Luxe, the company says. Canadian whisky is a big seller in the Lone Star State.

Crown Royal Texas Mesquite includes the signature box and bag. The packaging incorporates red, white and blue hues and, for those who snag a bottle in Texas, the Lone Star is featured on the bag.

Crown Royal Texas Mesquite (80 proof, 40% ABV) is currently available in Texas and other select states, including California, Colorado, Florida, Illinois, Indiana, Kansas, Louisiana, Maryland, Nevada and Tennessee.

The limited-edition offering will begin hitting shelves this month at a suggested retail price of $24.99 for a 750-ml bottle.

“Texas continues to be a special place for Crown Royal, so it was fitting to create a variant that harnesses the loyalty of all those fans,” says Nicola Heckles, brand director of Crown Royal. “With Crown Royal Texas Mesquite, we welcome another unique innovation into the thriving Canadian whisky category, which furthers our commitment to diversifying our portfolio and offering a range of products to suit a variety of tastes.”


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