Bulleit Begins Construction on $10M Visitor Center

Construction will soon start on a nearly $10-million visitor center at the Bulleit Distilling Co. in Shelbyville, Kentucky.

The visitor center for the Diageo-owned brand of American whiskey is expected to open to the public in 2019.

“It’s a thrill to realize that people from around the globe will soon have the opportunity to visit the distillery and learn about Bulleit’s heritage,” said founder Tom Bulleit. “I speak for every distillery team member when I say how exciting it will be to open our doors and allow our consumers to be part of the Bulleit Frontier Whiskey experience.”

The 11,570-square-foot, state-of-the-art visitor center will include interactive educational experiences, bourbon tastings, and retail space. It will be designed to be engaging, technologically advanced and environmentally conscious, the company says. Tours of the distillery will highlight Bulleit’s whiskey-making process and will include a visit to Tom Bulleit’s office.

Artist renderings of the new visitor center.

“Our vision with Bulleit Distilling Company and the new Visitor Center is to hero the community, culture and partners that have brought Bulleit to boundary-pushers all over the world and established it as a pillar of American whiskey,” says Ed Bello, U.S. & Global Brand Director for Bulleit Frontier Whiskey.

The visitor center anticipates employing approximately 30 full- and part-time team members within two years of its opening.

Last year the brand opened a new $115-million distillery in Shelbyville, Kentucky.

Diageo’s Stitzel-Weller Distillery, located in Louisville, Kentucky, will continue to offer tours and remain a stop on the Kentucky Bourbon Trail tour. Tours will focus on other Diageo North American whiskey brands, including Blade and Bow Kentucky Straight Bourbon Whiskey, I.W. Harper Kentucky Straight Bourbon Whiskey, Orphan Barrel Whiskey and other innovations to come, the company says.

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