Breakthru Beverage Expands Freixenet Partnership

Breakthru Beverage Group announced that it is expanding its sales partnership with Freixenet USA. Beginning July 1, Breakthru will offer Freixenet USA’s portfolio of premier wines in Illinois. The portfolio includes Freixenet, Gloria Ferrer Caves & Vineyards, Mia, René Barbier, Ferrer Family Wines, Deakin Estate, Finca Ferrer, and Katnook Estate.

“We have enjoyed a long-standing relationship with Breakthru in many markets, and we are excited to leverage their Illinois team’s passion for selling fine wines on behalf of Freixenet USA. At Freixenet USA, we take great pride in our celebrated brands and heritage, and we look forward to strengthening our commitment to our partnership with Breakthru,” said Tom Burnet, President of Freixenet USA.

Freixenet, a fifth-generation, family-run company founded in 1861, currently boasts the number one selling Cava in the world and the number two selling imported sparkling wine in the United States. In addition to the Illinois market, Breakthru currently distributes Freixenet USA’s wines in Arizona, Delaware, Maryland, New Jersey, Pennsylvania and Washington D.C.

“Breakthru is thrilled to expand our relationship with Freixenet USA and to bring their portfolio to one of the most important markets in the county,” said Greg Baird, President and CEO of Breakthru Beverage Group. “As we continue to grow our portfolio in a strategic, meaningful way, we seek partners whose values are in line with those we hold at Breakthru. We have the highest respect for their commitment to produce high caliber wines and Cava at great value to consumers. We look forward to continuing to grow our relationship with our partners at Freixenet.”


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