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Malibu’s Summer Promotions Heat Up

Rum category sales peak in the summer season, something that's especially true for a brand like Malibu with its lineup of flavored rums. The majority of the brand's promotions and activations occur during the...

Sailor Jerry Bullish on Rum’s Future

Named after Norman “Sailor Jerry” Collins, Sailor Jerry spiced rum recently announced that it has surpassed 1 million annual case sales, an increase of 3.8%. In addition to that milestone, the brand announced a...

How Business Intelligence Can Increase Sales for the Wine and Spirits Sector

According to the 2017 Silicon Valley Bank Wine report, wine sales will increase by 10 percent this year compared to last, which directly correlates with the growth of wineries nationwide. There are now approximately...

Women of the Vine & Spirits to Hold Executive Summit

Women of the Vine & Spirits, the leading trade alliance devoted to the advancement of women in the alcohol beverage industry and advocating for diversity initiatives will facilitate the first of its kind gathering of...

Six Trends Driving Gin Sales in 2017

Gin is a spirit that people have long predicted will take off in America. While the wait may continue for that Great Gin Boom, certain aspects of the category have seen positive movement in recent years. Based on...

Diageo Buys Casamigos Tequila

Global Drinks giant Diageo has added to its premium tequila holdings buy purchasing Casamigos. The purchase price is reportedly $1 billion. The Casamigos brand was founded by actor George Clooney and his friend Rande Gerber after the...

Tequila’s Bright Future

Tequila producers today have an enviable luxury problem: making sure there is enough of the classic Mexican spirit to go around. Maintaining a steady supply during a time of unprecedented growth has been an important...

Off-Premise Retailers Gather in Minneapolis at Inaugural BARC Event

How can beverage alcohol retailers fend off Big Box competitors while thriving in the digital age? These and other critical questions were explored during the inaugural Beverage Alcohol Retailers Conference (BARC) this week. More than...

Proposed Laws Point to California’s Cannabis Future

EDITOR'S NOTE: This story originally appeared at our sister website, CannabisRegulator.com, a new forum for stage agencies charged with regulating legal cannabis. To find out more about the website and its weekly digital publication,...

Martignetti Leads the Charge on Innovation

I recently attended the Dimensional Insight Users Conference in Boston, where many of the company's clients presented case studies showing how they're using its applications, including Diver and Program Advisor. There were about a...