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The Female Founders and Execs Reshaping the Alcohol Industry

The “old boys network” that has long been the beverage alcohol industry has evolved to accept more women in leadership positions. But there’s still a ways to go in terms of  true gender diversity,...

The 2022 Beer Growth Brands: Trends and Growth Drivers

Beer has seemingly reached an inflection point. Perhaps more so than any other category, it has been changed by Covid-19. Before the pandemic, craft enjoyed rapid growth, fueled by consumer experimentation and a breakout in...

7 Alcohol Trends for the Year-End

Throughout the past year, we have all remained cautiously hopeful for a return to normalcy. This is evident in the beverage alcohol industry, where on- and off-premise sales continue to evolve post-pandemic, and consumers...

TTB Proposes Official Definition of American Single Malt

Long-running efforts by distillers of American single malt may finally pay off. Producers behind the style — which lacks a legal definition — have pushed the Alcohol and Tobacco Tax and Trade Bureau for...

Vodka Trends in 2022

Vodka, the largest spirits category in the U.S., has been getting a run for its money in recent months by faster-growing segments, such as tequila/mezcal and whiskey. But brands and mixologists continue to find...

How Breakthru Beverage Grows for the Future

Breakthru Beverage Group formed in 2016 through the merger of Charmer Sunbelt and Wirtz Beverage. Six years later, the beverage wholesaler and its affiliates operate in 15 states and Canada. The company employs 7,000-plus people, and represents a...

Gin Trends in 2022

Is gin the new bourbon for North American consumers? Long-time fans of the spirit will be happy as the craft gin niche continues to rise in popularity. However, some are not convinced of the...

The Top Rum Trends in 2022

“Rums are diverse in a way that no other distilled spirit can be,” says Nate Hynson, general manager for Mutiny Pirate Bar & Island Grille. The company, with two units based in Maryland, stocks...

What’s Next for Cannabis Beverages?

As the pro-pot movement continues in America, cannabis beverages remain a fast-emerging trend. These drinks typically contain the cannabinoids THC or CBD — or a combination of both. Cannabinoids are naturally occurring...

11 American Whiskey Trends in 2022

What whiskey trends will define the new year, as American consumers continue evolving with the long-term effects of Covid-19? The pandemic has left its marks in all industries, distilling included. Numerous trends have emerged in...