Additive-free tequila brand Flecha Azul Tequila is expanding into Australia through a partnership with Vanguard Luxury Brands, Australian importer, marketer and distributor of premium spirits. This marks the brand’s third foray onto the global stage after successful launches in Mexico and Canada in 2023, the company states.
“I’m here to shine the spotlight on the guys who are authentically creating additive-free tequila that’s of real quality and is true to its Mexican roots. Over my next few months in Australia, I look forward to dropping into local liquor stores, having a drink at some of Sydney’s best tequila bars and signing plenty of Flecha Azul Tequila bottles,” said Mark Wahlberg in a news release.
Bringing A Taste of Mexico to Australia
Founded by Mexican-American professional golfer Abraham Ancer and Mexican entrepreneur Aron Marquez and backed by entrepreneur, actor and producer Mark Wahlberg, the tequila is crafted from 100% Blue Weber Agave and is produced at Orendain Distillery in Jalisco, Mexico, according to the company.
Flecha Azul Tequila produces a range of five tequilas:
- Blanco tequila
- Reposado tequila
- Añejo tequila
- Añejo Cristalino tequila
- Extra Añejo tequila
Co-President of WES Brands, Kyle Stein, said in the release that the partnership with Vanguard Luxury Brands is the next step in expanding WES Brands’ global footprint and making Flecha Azul the most popular premium Tequila in Australia. “Australia is now a top-10 import market for tequila and we believe the category is primed for continued growth. We’ve seen increasing demand for additive-free tequilas both domestically and abroad, and couldn’t be more excited to introduce our authentically crafted tequila to a new and receptive audience down under.”
Flecha Azul will launch widely with three variations in Australia: Blanco, Reposado and Añejo, with limited bottles of the Añejo Cristalino and Extra Añejo found at some of Australia’s top bars, the company states. Flecha Azul Tequila Blanco ($120 RRP), Reposado ($130 RRP) and Añejo ($160 RRP) are all 40% ABV and now available exclusively in retail at select First Choice Liquor Market & Vintage Cellars stores and on-premise venues.
