Republic National Distributing Company has partnered with Pernod Ricard and Uber to work torwards safer roads this holiday season.
The partnership will sponsor the responsible consumption program “Cheers to A Safe Holiday Season,” gifting discounted Uber rides during the holiday season.
“At RNDC we encourage and advocate responsible consumption year-round but during the holiday season we feel compelled to elevate those efforts,” says Tom Cole, CEO and President of RNDC. “This program is a part of our continued focus to reinforce the importance of responsible consumption and good decision-making while consuming alcohol.”
To receive the offer riders must visit the GoOut365 Facebook or Instagram page to obtain the promotional link and claim their voucher which will unlock the discounted ride. The program will be offered in 11 states within partnered markets: Georgia, Louisiana, Maryland, Michigan, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Virginia and Washington D.C.
“Pernod Ricard USA and RNDC are committed to being leaders – not only in the sales of our premium portfolio, but also in the promotion of responsible drinking and the fight against drunk driving,” says Julien Hemard, Chief Commercial Officer, Pernod Ricard USA.