Southern Glazer’s Wine & Spirits has announced a national alignment with Zamora Company USA, the new Joint Venture based in Dallas, Texas, owned by Zamora Company (Spain) and Old Nassau Imports (USA).
Southern Glazer’s will now represent Zamora Company USA’s spirits and wine portfolio across 41 U.S. markets.
Zamora Company USA manages the sales, distribution, execution and marketing of the following brands: Licor43, Double Cross Vodka, Yellow Rose Whiskey, Martin Miller’s Gin, and Lolea Sangria.
“After bringing all their brands under one umbrella entity in the U.S., Zamora Company USA needed a distribution partner that could deliver the most efficient route-to-market,” says Ray Lombard, Executive Vice President, Supplier Management and Business Development for Southern Glazer’s. “Only Southern Glazer’s, with our national footprint, could provide the type of alignment and scale Zamora Company USA requires as they increase their focus on growing their business in the U.S. We couldn’t be more excited to work together and help them take advantage of the enormous growth opportunity that exists for luxury spirits and wine in this market.”
“The U.S. is one of the most important markets for Zamora Company, now and in the future,” says Emilio Restoy, Global CEO and Managing Director, Zamora Company. “We want to become a relevant player in the wine and spirits industry in the U.S., and that means investing in and betting on the creation of our brands.”