The centuries-old Cognac house Maison Augier has appointed a new exclusive U.S. importer.
For this role, company has named 375 Park Avenue Spirits, effective July 1.
“We’re thrilled to be welcoming Maison Augier to the 375 Park Avenue Spirits family, and in doing so adding another exceptional brand with a storied history to our ever growing stable of highly awarded brands,” says Jason Schladenhauffen, president and CEO of 375 Park Avenue Spirits. “The Cognac category has experienced a tremendous resurgence over the last five years in the U.S. market, and we believe the Maison Augier brand is well positioned to help us capitalize on this growth given its distinguished roots & unique style.”
Maison Augier was founded by wine merchant Philippe Augier in 1643, at the dawn of the reign of Louis XIV. In the 19th and early 20th centuries, the Augier House chose to limit production, becoming increasingly specialized in the trade for eaux-de-vie. At that time, the house supplied France’s noble families and embassies abroad, including Marquis de Vaudreuil, governor of French Louisiana in the mid-18th century.
“I am delighted by this new partnership with 375 Park Avenue Spirits,” says Bruno Gazaniol, director at Maison Augier. “This heritage of savoir-faire and excellency embodied in the pursuit of typicality and the respect for local terroirs and grapes are core values that we share with 375 Park Avenue Spirits. Maison Augier has assembled BEGa group of passionate people, from our master blender to winegrower partners with both creative flair and love of the terroir. Each one uses their knowledge and instincts to uncover the wealth and diversity of the Cognac appellation. This is precisely the ambition we share with our long-term partner 375 Park Avenue Spirits and the great mission we have set to achieve in the U.S.”
The portfolio includes three original expressions: L’Océanique, Le Singulier and Le Sauvage, ranging from $49.95-to-$69.95 per 750-ml. bottle. Each is blended from a limited selection of eaux-de-vie that are the product of a single grape and a single terroir.
375 Park Avenue Spirits was also recently named the exclusive U.S. importer of Paul John Indian Whisky.
