Russian Standard Redesigns, Relaunches Platinum Vodka

Russian vodka — reborn.

Russian Standard Vodka will relaunch its premium vodka brand, Russian Standard Platinum, with a new taste profile and refined bottle.

Russian Standard Platinum is now “even cleaner and softer to drink,” the company says, thanks to “special rectification and unique silver filtration. An increased resting process further enhances the flavor by giving Russian Standard Platinum a mild taste.”

The new bottle is made of smoky glass, metallic silkscreen and monograms meant to appeal to consumers seeking more authentic premium brands.

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