Latest News

The Sazerac Company has announced a new whiskey that celebrates a founding father of the modern distilled spirits industry. Sam Bronfman, or “Mister Sam,” immigrated to Canada from Imperial Russia in the late 1800s. Despite...

The Barbados rum Mount Gay has announced a new master blender, who represents a first for the company. The 300-year-old rum brand has appointed Trudiann Branker as its first-ever female blender. She replaces Master Blender Allen Smith,...

Brazilian cachaça producer Novo Fogo has transitioned to the New York-based distributor, Skurnik Wine and Spirits, from its previous distribution partner, The Winebow Group/Martin Scott Wines. As of April 1, Skurnik now distributes Novo Fogo’s...

Heineken has announced plans to refresh its brand identity this spring. The new look includes a “generous splash” of its iconic green color, plus a big red star to help pop on shelves and at accounts, the...

Constellation Brands today announced an agreement to sell approximately 30 brands from its wine and spirits portfolio, principally priced at $11 retail and below, to E.&J. Gallo for $1.7 billion. The deal also includes related facilities located...

The trendy premium rye brand WhistlePig has announced the launch of PiggyBack Rye Whiskey in the U.S. market. Several years in the making by WhistlePig’s Master Distiller Dave Pickerell (who sadly passed in November) alongside Master...

Sprig, a maker of cannabis-infused beverages, announced today the company's expansion into eight additional states. Primarily distributed by independent Anheuser-Busch and Pepsi wholesalers, Sprig is now sold in California, Oregon, Washington, Nevada, Illinois, Michigan, Wisconsin,...

M.S. Walker, a Massachusetts-based importer, producer, and distributor of fine wines and spirits, has announced it will acquire Winebow’s wholesale operations in Massachusetts and Rhode Island. The deal, which is scheduled to close on April...

The tequila brand Don Julio has unveiled its first new marketing campaign in six years. Called For Those Who Know, the 360-marketing campaign will "journey across the country to celebrate authentic Mexican eateries that embody the spirit...

The luxury vodka brand Absolut Elyx has unveiled a new bottle design. Created by the London-based design agency Stranger & Stranger, the new Absolut Elyx is made from over 40% recycled glass. It "celebrates the...