New Products

New beverage alcohol products

Southern Distilling's new Southern Star Double Shot Bourbon Cream Liqueur.
In partnership with Charlotte Football Cub, North Carolina-based Southern Distilling Company just released a special edition Southern Star Double Shot Bourbon Cream Liqueur bottle. Donning the Charlotte FC’s iconic black and blue team colors, the limited-edition collector’s bottle, inspired by the Club’s new “Carolina Kit: Explore”, will be available...
Sagamore Spirit's Manhattan Finish Rye Whiskey
Maryland rye distiller Sagamore Spirit is bringing back fan favorite Sagamore Manhattan Finish Rye Whiskey. The spirit was first released in limited quantities in 2020, the company states, but decided to bring it back due to high acclaim. Bottled at 103 proof, the 2024 release deconstructs the flavors of...
Partake Brewing's new Pilsner.
Partake Brewing, an alcohol-free brewer and a B Corp-certified company, has released a new limited-edition brew: Pilsner. Only 25 calories and 3g of carbohydrates, the never-released-before Partake Pilsner is a golden brew with a light, bubbly body, the company states. Evan Cohen, CCO and President of Partake Brewing, expressed...
Mom Water's new Vacation Mode variety pack.
Mom Water, a ready-to-drink beverage company, just launched two new fruit-infused vodka water flavors to its lineup. Kathy and Mary are now available in Mom Water’s second 8-can variety pack, aptly named Vacation Mode, the brand states. This new variety pack is now onshelves nationwide. The latest additions to Mom...
Crystal Head Vodka's two new canned cocktails.
Crystal Head Vodka is stepping into the ready-to-drink territory with the release of its first-ever canned cocktails, debuting with the classic Espresso Martini and Cosmopolitan just in time for Spring. Part of the Infinium Spirits portfolio, Crystal Head Vodka's two new canned cocktails will be available in select states,...
Ghost Tequila's new Reposado expression.
Ghost Tequila, a spicy spirits producer, just launched Ghost Reposado. This premium aged 100% Blue Agave Reposado tequila is enhanced with a pinch of ghost pepper, the brand states. “With the growing demand in the spicy category, we witnessed incredibly strong growth in Ghost Tequila's Blanco sales last year,” explained Chris...
The Finnish Long Drink's new Peach flavor.
Built on the heritage of the Finnish alcohol category of long drinks, The Finnish Long Drink brand just debuted its newest flavor: Peach. Along with other flavors including Traditional, Zero and Strong varieties in the citrus flavor, as well as Cranberry, these beverages are available nationwide, the brand states....
Hoplark's two new sparkling hop water flavors.
Known for it's range of alcohol-free beverages, Hoplark is expanding its line of sparkling hop water product line with the introduction of two new flavors: Vanilla Bean + Simcoe Hops and Lemongrass + Lemondrop Hops. These new flavors are set to debut at Natural Products Expo West on March...
iichiko Special
iichiko, a Japanese shochu brand, just launched its latest release: iichiko Special. This new expression is now available at select retailers across the U.S., the company states. Headquartered in the Oita Prefecture on Japan’s Kyushu Island, iichiko made its debut in 1979, according to the company. Using a blend...
bourbon
15 STARS just announced the limited release of its 8&15 YO Private Stock Fine Aged Bourbon, with an updated age statement from the previous 7&15 Year expression, along with its second batch of First West Rye Whiskey. Both expressions are now available on the shelves of select retailers in Kentucky,...