Why Patrón Jumped Into Augmented Reality — and What’s Next
Patrón Tequila launched an augmented reality (AR) tour of its Jalisco distillery last week. The company has long prided itself on embracing technology: Patrón was among the first spirit brands with virtual reality and Amazon Alexa...
Ted Danson Talks Mixology, Favorite Cocktails
Actor Ted Danson famously played the bartender/bar-owner (and teetotaler) Sam Malone on the TV show “Cheers.” Today, Danson continues his connection with the alcohol world as brand ambassador for Diageo’s Smirnoff Vodka.
Danson toured Diageo’s...
Guinness Celebrates 200 Years in America with Special Releases
American craft beer drinkers have a lot to be thankful for Guinness. Founded in Ireland in 1759, the beer brand invented nitro brews in the 1950s, and helped popularize the stout style of beer...
SakeOne’s New Brewmaster Talks Sake Experience
Oregon-based SakeOne recently hired a new brewmaster, Takumi Kuwabara, to handle its craft operations. Kuwabara has more than 25 years of sake experience, in both Japan and the U.S. Most recently he worked as...
Meet Jaiker Soto, Who’s Innovating Rum For Modern Palates
Jaiker Soto is the creative mind behind some of the more innovative premium rums made today. As master blender at Destileria Serralles, makers of Don Q, he oversees production of a wide variety of rums...
Jägermeister Aligns with Southern Glazer’s Across Entire U.S. Footprint
Southern Glazer’s Wine & Spirits, the largest North American wine and spirits distribution company, has expanded distribution agreements with Mast-Jägermeister US in 13 additional open markets and 11 additional control markets.
With this expansion, Southern...
Trident Building the Next Generation of Spirit Brands
When considering which brands to support, today’s consumers are looking beyond form and function to choose brands that also align with their values.
According to Deloitte’s 2022 Global Marketing Trends report, consumers want to support...
Half Shell Vodka Expands to California and Colorado
Half Shell Vodka recently announced their expansion into California and Colorado via online wholesale distributor LibDib. The sustainably-made vodka will now be available for on-premise and off-premise accounts in both states.
Crafted in Florida using...
