Latest from » Supplier Announcements

  • Malibu’s Summer Promotions Heat Up

    Rum category sales peak in the summer season, something that’s especially true for a brand like Malibu with its lineup of flavored rums. The majority of the brand’s promotions and activations occur during the... Read More »

Earlier Posts

  • Diageo Buys Casamigos Tequila

    Global Drinks giant Diageo has added to its premium tequila holdings buy purchasing Casamigos. The purchase price is reportedly $1 billion. The Casamigos brand was founded by actor George... Read More »
  • Out of Beer and Into Tonic

    Milwaukee-based startup Top Note Tonic was recently honored by the Specialty Food Association with its sofi (Specialty Outstanding Food Innovation) award in the category of Cold Beverage – Drink... Read More »
  • Adding Sparkle to a Canned Wine

    Lila Wines was introduced by Latitude Beverage Company last spring, quickly gaining national distribution. Over the past year, the company made major changes to the brand to improve overall... Read More »
  • Tito’s Right-Hand Woman

    In a male-dominated industry, Tito’s VP of Brand Marketing Nicole Portwood has made a name for herself. She’s worked in spirits marketing for more than 15 years, on brands... Read More »
  • Caskmates Fits the Jameson Family

    Jameson Caskmates was born from an idea shared between Jameson’s head distiller and the head brewer of the Franciscan Well Brewery in Cork, Ireland. When talking at the neighborhood... Read More »

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