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Supplier Announcements

Tom Swift: Bacardi’s New VP for Bombay Sapphire and Martini & Rossi

Bacardi’s Global Vice President of Grey Goose, Tom Swift, has just been named Vice President, Brand Managing Director of Bombay Sapphire and Martini & Rossi. Prior to his leadership on Grey Goose, Swift worked in...

SpikedSeltzer Expands Distribution to 11 New Markets

Just a few months after its acquisition by Anheuser-Busch, SpikedSeltzer is doubling its footprint with an expansion into 11 states in the mid-Atlantic and southeast. The four-year-old company, founded by Dave Holmes and Nick...

Six Scotch Strategies from Diageo for 2017

Global drinks giant Diageo counts 111 Scotch brands among its portfolio. This spans the styles and includes Johnnie Walker, J&B, Bell’s, Lagavulin, Buchanan’s, Oban, Talisker, Mortlach, The Singleton and more. To share its Scotch strategies for...

From Shark Tank to Spring Break Staple

In 2014, three entrepreneurs went on Shark Tank and secured a $1 million investment from Mark Cuban for their party punch Beatbox Beverages. The wine-based portable drink is 11.1% ABV and the 5-liter package...

Heaven Hill’s Multi-Generation History in Kentucky

Denny Potter is Heaven Hill Distillery's Master Distiller. He has two decades of experience, working on Cruzan, Jim Beam and Maker's Mark prior to joining Heaven Hill in 2013. I recently spoke to him...

Jägermeister Aligns with Southern Glazer’s Across Entire U.S. Footprint

Southern Glazer’s Wine & Spirits, the largest North American wine and spirits distribution company, has expanded distribution agreements with Mast-Jägermeister US in 13 additional open markets and 11 additional control markets. With this expansion, Southern...

Trident Building the Next Generation of Spirit Brands

When considering which brands to support, today’s consumers are looking beyond form and function to choose brands that also align with their values. According to Deloitte’s 2022 Global Marketing Trends report, consumers want to support...

Half Shell Vodka Expands to California and Colorado

Half Shell Vodka recently announced their expansion into California and Colorado via online wholesale distributor LibDib. The sustainably-made vodka will now be available for on-premise and off-premise accounts in both states.  Crafted in Florida using...