Sales & Marketing

Why Seasonal Beers Remain Popular and Profitable

Brewers have always tailored their beer recipes to suit the season, our changing menus, the availability of ingredients and the behavior of the brewing process at different ambient temperatures. In another century, it wasn’t...

Top Wines from 2017

To close out another year of our National Retailer Wine Panel reviews, we asked panelists to recollect the top wines they drank in 2017. These reviews include brief tasting notes and a rating. If...

Top Beers from 2017

For the last round this year of our national retailer beer panels, we asked panelists to recall the best beers they drank in 2017. These reviews include brief tasting notes and a rating. If you’re a...

2017 Advertising & Promotion Awards Winners

Our sister publication, Beverage Dynamics, held its 33rd annual Advertising & Promotion Awards, which recognize the best design and execution of branded content developed by the beverage alcohol industry. To see photos of all the...

Two Millennia of Winemaking in Corsica

While Corsica has been making wine for some 2,000 years, the island’s modern wine industry is just a few decades old. The region is gaining attention in recent years for its unique terroir and...

Spiced and Flavored Rums Drive Growth

If you’re looking for liveliness and interest in rum these days, it’s probably happening in the flavored and spiced sector of the category. Rum’s overall woes are well known, and the general category was down...

Marketing Strategies for Selling Organic Wine, Spirits and Beer

To keep pace with consumers’ evolving demands, off-premise retailers continue to tinker with marketing strategies for organic and sustainable wine, spirits and beer. As many stores are grappling with whether to bump up consumer-education efforts...

Imported Whisky Trends in 2018

While all the talk the past few years has been about the astounding rebirth of the American whiskey category, producers of many of the world’s best- known imported whiskeys are similarly counting their lucky...

11 Trends Defining Craft Beer in 2018

Growth continues to define U.S. craft beer. While sales have slowed from the meteoric rise between 2012-13 (almost +20%) to a more reasonable +6% in 2016, other key aspects have increased without end in...

How Imported Vodka Will Perform in 2018

Imported vodka brands face a challenging environment in the U.S. market. Overall growth remains fairly flat and imports face competition from domestic vodka and American craft brands. And of course, brown spirits (especially whiskey)...