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celebrity partnerships
Celebrity partnerships have been used by companies since the early days of marketing. When done correctly, they can greatly help boost brand awareness. Big Sipz, a higher ABV canned cocktail brand, partnered with Waka Flocka on its Purple Punch flavor and has found huge success with the collaboration.
AI
When you think of Generative AI (Gen AI), the first thing that comes to mind might be chatbots or personalized product recommendations. But as we head into 2025, direct-to-consumer (DTC) beverage brands must push their thinking further.
sustainable
Beverage alcohol has a sizeable carbon footprint. Everything from growing the ingredients needed for fermentation, manufacturing and packaging to fuel used to ship these products around the world all contributes to climate change. But several producers, suppliers and importers have implemented more sustainable practices.
american whiskey
American whiskey is in a weird place. It's not uncommon to say that the whiskey industry is five to seven years behind craft beer in terms of trends. Some facts today do echo what the brewers faced when things started turning south for their business.
bota box
When it comes to wine, more people are embracing the box - Bota Box, that is. The premium boxed wine brand not only took home three Growth Brands Awards this year, but it also enters the Growth Brands Hall of Fame.
RTD
Constellation Brands has achieved significant growth during the past year as it continues to build upon its brand portfolio. More specifically, its ready-to-drink (RTD) portfolio.
spirits
With the spirits industry still experiencing a softer market after record high sales during Covid, producers have worked overtime to come up with creative marketing solutions to keep sales flowing. Our 2024 Spirits Supplier of the Year, Suntory Global Spirits is hitting its stride, with Marker's Mark, Hornitos, Knob Creek and Basil Hayden increasing case sales from 2022 to 2023.
AI
AI is taking the digital transformation industry by storm. Whether it’s by streamlining employee processes, improving quality control, predicting demand and optimizing the supply chain, every aspect of a business has become easier with the help from AI.
wine
Despite wine's sales slump during the past few years, Deutsch Family Wine & Spirits has managed to grow several of its wine brands, earning the title of Beverage Information Group's 2024 Wine Supplier of the Year. The Crossings, Josh Cellars Reserve and Josh Cellars Prosecco, and Yellow Tail Pure Bright all received 2024 Growth Brands awards.
beer
Given how difficult it is to sell beer for many companies these days, having two brands - Coors Light and Blue Moon - named as top sales drivers by our panel of beverage alcohol retailers, bar and restaurant operators and other industry professionals is very impressive. That's why Molson Coors is our Beer Supplier Of The Year for 2024.