Waterloo Sparkling Water announced the two new additions to its lineup: Guava Berry and Ruby Red Tangerine. These sparkling waters will be available all year long at retailers such as Target, Whole Foods, Aldi, Amazon and more.
Waterloo Guava Berry is a tropical mash-up featuring notes of guava, strawberries and raspberries, according to the brand. Waterloo Ruby Red Tangerine is a blend of citrusy tart and sweet notes from grapefruit and tangerine. Like all Waterloo varieties, both Guava Berry and Ruby Red Tangerine are free of calories, sugar and sweeteners.
“We’re thrilled to launch our Guava Berry and Ruby Red Tangerine, two more innovations that demonstrate our commitment to going all in on refreshing flavor,” said Kathy Maurella, chief marketing officer at Waterloo, in a news release. “Crafting authentic, full-out flavors that taste like they are supposed to is at the heart of the brand – our flavor artistry makes us unique. Be sure to keep an eye on our social channels to see how friends of the brand who embody a full-flavor lifestyle are celebrating these new flavors.”
“From the start, we knew we had something special. It’s kind of incredible to watch our rockstar team and best-in-class brand deliver the highest growth in market share, dollars-sales, and distribution gains among the competitive set again in 2024 – for the second straight year,” added Waterloo CEO Jason Shiver. “We continue to focus on what we do best – differentiating our brand in a very competitive category, driving category growth for our retailer-partners, and creating excitement with new flavors among our current fans while also bringing millions of new consumers into the brand.”
