Consumer cannabis products company Curaleaf Holdings, Inc. secured a partnership with Total Wine & More for its line of hemp-derived THC seltzers, Select Zero Proof. This new retail channel will broaden Curaleaf’s consumer reach across the U.S. and will bring Select Zero Proof Hemp THC Seltzers to over 100 of Total Wine & More’s brick-and-mortar stores in nine states including Arizona, Florida, Texas, Indiana, North Carolina and South Carolina, with further expansion expected in the coming months.
Select Zero Proof Hemp Seltzers feature 2.5 mg and 5 mg THC options in an array of flavors such as Berry, Black Cherry, Grapefruit and Watermelon. The brand is available via major retailers and on-demand delivery services in select states, as well as through the company’s online storefront, TheHempCompany.com, according to the company.
“Continuing to expand our Select Hemp beverages into physical storefronts through a renowned US beverage retailer represents a strategic step forward in the growth of our hemp business,” said Boris Jordan, chairman and CEO of Curaleaf, in a news release. “Attitudes toward beverage consumption continue to shift, and many are seeking non-alcoholic options, particularly among younger adult consumers. Our presence at one of the nation’s largest wine retailers reaffirms our commitment to serving as a trusted source for a new generation of rigorously tested hemp THC products, addressing a broader market currently lacking regulatory oversight.”
