Shaquille O’Neal, basketball icon, entertainer and entrepreneur, is teaming up with BeatBox Beverages to bring an exclusive new product to fans nationwide: BeatBox Blueberry Lemonade. This boozy twist on the classic blueberry lemonade is set to hit shelves nationwide this March.
With an 11.1% ABV, BeatBox Blueberry Lemonade is low in sugar, gluten-free and features resealable, sustainable packaging, according to the brand.
“Shaquille O’Neal is everything BeatBox stands for as a company. At our core, we both care deeply about bringing people together and creating fun and memorable moments,” said Brad Schultz, co-founder & CMO at BeatBox, in a news release. “From the start, Shaq recognized that BeatBox is more than a drink – it’s a party movement. His passion for music, sports, entertainment and live events make this partnership a perfect fit, and together, we’ve crafted a bold flavor that embodies the excitement and energy of our brand and fans.”
“I’ve always been about trying to create unforgettable experiences—whether it’s on the court, DJing or through my business ventures,” added O’Neal. “When I first came across BeatBox, I saw a brand with that same spirit of fun and boldness that’s really taking over the category. Partnering with BeatBox felt like a perfect fit, and I’m excited to bring our new Blueberry Lemonade flavor to the table. It’s just the right mix of bold, vibrant flavors, and I’m excited for people to try it out.”
Shaquille O’Neal’s Personality Brought Out in New Flavor
BeatBox Blueberry Lemonade’s packaging brings the energy of Shaq’s personality to life. Playful doodles of lemons, lightning bolts, blueberries and a DJ turntable all pay an homage to O’Neal’s music moniker DJ Diesel and are featured throughout the design, according to the brand.
“Shaquille O’Neal’s energy is unmatched and perfectly aligns with BeatBox’s vibrant spirit,” said Zech Francis, SVP global brand marketing at BeatBox, in the release. “He’s not just an icon — he’s a powerhouse entrepreneur and entertainer with incredible influence and a deep connection to fans. This collaboration is set to drive major sales growth, further cementing BeatBox as a dominant force in the RTD category.”
BeatBox Blueberry Lemonade will be available nationwide at Spec’s, Total Wine & More and other liquor stores, according to the brand, as well as grocers such as Walmart, Kroger and H-E-B, and convenience stores such as 7-Eleven and Circle K. BeatBox Blueberry Lemonade will be sold in a single 500-ml. size, as well as in a new lemonade variety pack with two other new flavors in the Lemonade line; Watermelon Lemonade and Lemon Squeeze.
