Canned iced tea brand Halfday dropped a new Arnold Palmer-inspired flavor: Half & Half. A blend of iced tea and lemonade flavors, this beverage is low in calories and sugar.
Available on Amazon and at grocery stores nationwide, the new flavor comes on the heals of Halfday’s brand refresh. The new look features an updated version of Halfday’s logo in a bold, modernized typeface as well as vibrant, flavor-centric illustrations alongside a new brand tagline and campaign titled “Make a Break for It,” according to the brand.
“From day one, Halfday has been about delivering more than just iced tea—it’s about crafting moments of joy and wellness that feel both authentic and refreshing,” said Halfday co-founder Mike Lombardo in a news release. “This rebrand marks a pivotal moment for us, showcasing how far we’ve come and the bold and innovative future we’re building. We’re here to redefine iced tea with gut-healthy benefits and significantly less sugar—without ever compromising on taste.”
