Gran Malo, a spicy tamarind flavored shot brand co-founded by globally recognized Mexican content creator Luisito Comunica, is expanding its availability in the U.S. after a successful launch in Southern California in 2024. Tequila fans can now find Gran Malo in stores, restaurants and bars across Arizona, Colorado, Nevada, New Mexico, California and Texas, with additional expansion coming in the future.
After being developed and then introduced in Mexico in 2021, Gran Malo gained popularity in Mexico before expanding across Latin America and Southern California. It features a blend of macerated Mexican chilis and tamarind flavor, according to the brand.
“Whether you’re hanging with friends at home or the bar, Gran Malo is the ideal spicy tamarind flavored chilled shot to make any precopeo, a true celebration – with an added hint of mischief,” said Comunica in a news release. “In partnership with Spirit of Gallo and Casa Lumbre, I’m thrilled to see the increased popularity of Gran Malo first in Mexico, then across Latin America, and now more broadly in the U.S. Now is definitely the time to raise a shot of Gran Malo and say salud!”
“At Spirit of Gallo, we are always looking for opportunities to disrupt categories and authentically connect with new consumers. Gran Malo is the perfect example of this,” added Britt West, chief commercial officer at Spirit of Gallo. “The power of Luisito Comunica, a globally recognized cultural figure, combined with a great-tasting liquid that stands out in the flavored shot category, has allowed the brand to become one of Amazon’s top 10 sellers within all food and beverage in Mexico and we look forward to continuing that success in the United States.”
Gran Malo is available in 750-ml. bottles (SRP $19.99) in all markets as well as a 50-ml. size (SRP $1.99) in California, according to the brand, with additional markets coming soon.
