Sparkling alcohol-free canned apéritif brand De Soi has partnered with Southern Glazer’s Wine & Spirits to expand into 28 new markets. This expansion will help De Soi become more accessible in bars, restaurants, hotels and retailers across the country.
“Working with Southern Glazer’s marks a transformative moment for De Soi,” said Scout Brisson, CEO of De Soi, in a news release. “Their deep understanding of the beverage industry and nationwide reach will help us bring our drinks to more people who are looking for elevated non-alcoholic options. We’re building something special in the non-alcoholic category, and Southern Glazer’s is the perfect partner to help us scale.”
“When we started De Soi, I wanted to create something that let people feel festive and have fun – whether they’re pregnant like I was, or just want to stay clear-headed,” added co-founder and globally recognized artist Katy Perry. “This partnership makes it so that you’re able to find our drinks at so many more of your favorite spots, which is exactly what we hoped for.”
