Founded by actors Ian Somerhalder and Paul Wesley, Brother’s Bond Bourbon has announced global expansion with partnerships in key international markets. The bourbon brand is broadening its global reach with Brand Venture in Europe, Nimbility in Asia and Craft & Culture in the United Arab Emirates.
Brother’s Bond Bourbon first began working with Brand Venture in 2024 to explore market opportunities for direct-to-consumer (DTC) sales in Europe, according to the brand. Following the success of this approach, the brand is now expanding further into international markets.
Brand Venture will oversee Brother’s Bond Bourbon’s entire logistics, warehousing and financial operations in Europe, according to the brand, streamlining stock management and order fulfillment in the UK and Europe. In addition, Brother’s Bond has partnered with Nimbility to establish a strong presence in Asia and with Craft & Culture to introduce its premium bourbon to consumers in the United Arab Emirates.
“Expanding Brother’s Bond Bourbon internationally has always been part of our long-term vision,” said Vincent Hanna, CEO of Brother’s Bond Bourbon, in a news release. “We are thrilled to partner with three key global partners to bring our award-winning ultra-premium whiskey to new consumers worldwide. This is a major step forward in our journey to share our passion, innovation, and craftsmanship with whiskey lovers across the globe—one sip, one story, one bond at a time.”
All Brother’s Bond Bourbon’s four expressions will be available in its international markets:
- Brother’s Bond Straight Bourbon Whiskey
- Brother’s Bond American Blended Rye Whiskey
- Brother’s Bond Cask Strength Straight Bourbon
- Brother’s Bond Bottled-In-Bond Straight Bourbon
