The Muff Liquor Company Launches in the U.S.

The Muff Liquor Company
The Muff Liquor Company spirit portfolio.

Irish spirits producer The Muff Liquor Company, from the village of Muff in Co. Donegal, Ireland, has officially launched in the U.S. These Irish spirits are now available nationally at retail, bars and restaurants, and online, according to the distillery.

The spirit range includes:

  • The Muff Irish Vodka (SRP: $34.99): Coming in at 40% ABV, this vodka has been distilled six times.
  • The Muff Irish Gin (SRP: $34.99): Coming in at 40% ABV, this gin has also been distilled six times.
  • The Muff Irish Whiskey (SRP: $34.99): Coming in at 43% ABV, this whiskey is made with a five part blend of Irish Malt and Grain whiskey.

The Muff Liquor Company was founded in 2018 by proud Donegal native Laura Bonner, according to the distillery, who brought together a team of high-profile celebrity investors, including actor Russell Crowe, singer-songwriters Ed Sheeran and Ronan Keating and comedian Jimmy Carr, to support the global expansion of the brand.

“All of us at The Muff Liquor Company are thrilled to be partnering with Lucas Bols to launch our innovative range of Irish spirits that honors the authentic style of Donegal into the US market,” said Bonner in a news release. “Our three spirits reveal Ireland’s potential to show the world our dedication to craft, especially with the new global release of the peated Irish whiskey within the range. This is a big step for us and we are excited to share and impress with the complexity and craft of our brand.”

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