GALLO has entered into an agreement with Spritz Society, expanding the brand’s retail distribution footprint. The agreement will kick-off immediately in South Carolina, Illinois, Texas and Florida, followed by nationwide expansion in major retail stores in March 2025.
Spritz Society is a ready-to-drink brand created by media influencers and entrepreneurs, Ben Soffer, Claudia Oshry, Jackie Oshry, Zach Weinreb and Jake Lewin. The brand launched in August 2021 by polling their community of 10M+ fans asking what they wanted from their perfect beverage, according to the brand.
“At GALLO, we are on a mission to win new friends for wine by ensuring legal drinking age consumers have access to products that are versatile and approachable. Spritz Society’s portfolio is ideally positioned to help us do exactly that,” said Beth Orozco, vice president, marketing for GALLO, in a news release. “Spritz Society is an exciting brand beloved by a loyal social community that wanted cocktails which are crisp and sessionable. I’m eager to see the new heights that GALLO can take the brand on a nationwide basis.”
The Spritz Society portfolio that GALLO will distribute includes the following SKUs:
- Pink Lemonade
- Peach
- Lemon Iced Tea
- Pickle
“We are thrilled to be partnering with GALLO to expand our retail presence nationwide. We are looking forward to working with the team and pairing our innovative approach to marketing and community with their best-in-class route-to-market and execution,” added Ben Soffer, founder and CEO of Spritz Society. “Our national expansion starting in March will allow Spritz Society fans to finally find our products in their local stores, marking a major milestone in our long-term growth strategy.”
All Spritz Society cocktails are 120 calories and 4.5% ABV. They are sold in 4-packs of 12 oz. slim cans and retail for $12.49 SRP, according to the brand.
