Company: Southern Glazer’s Wine & Spirits
Location: Miramar, FL
Overview
The Director of Digital Merchandising will be responsible for leading a newly formed team of Digital Merchandisers at Southern Glazer’s, playing a critical role in defining the team identity and purpose, setting and evangelizing the team strategy and establishing value added processes from planning to execution and analysis. This role reports to the VP of Digital, Selling Experiences, who is responsible for the overall product strategy and development across all digital channels, including merchandising strategy and execution for SG Proof.
Primary Responsibilities
- Team Leadership: Build a high performing, best in industry team by attracting, developing and empowering highly skilled, engaged and empowered talent.
- Vision and Storytelling: Create a long-term vision for the role and impact Digital Merchandising will have in setting our customer and supplier experience apart while driving incremental sales.
- Site Strategy: Develop a holistic site strategy across all business lines, overseeing visual site merchandising, content strategy and site functionality like navigation, hierarchy and search.
- Operational Excellence: Design and implement efficient and collaborative workflows, processes and timelines, focusing on getting the fundamentals right before scaling.
- Change Champion: Play a key role in the company’s Digital Transformation by nimbly adopting new technologies, creatively solving problems and continuously seeking innovation opportunities.
- Data-Driven: Foster a culture of data-first decision making, establishing measurable KPIs for prioritization and routines to continuously monitor and share results with key stakeholders.
- Cross-Functional Collaboration: Be an invaluable and influential partner with Marketing, Commercial and Digital product teams to establish and meet shared goals across the business.
- Stakeholder Communication: Build trust by communicating plans and key initiatives to stakeholders and leaders early and often to ensure alignment and collaboration.
- Purchase Journey: Think end-to-end to ensure the customer journey, in partnership with Marketing, is optimal, driving clicks, increasing baskets and improving conversion rates.
- Market and Compliance Aware: Understand business complexities across markets to ensure strategies and execution are compliant while maximizing use of available merchandising levers.
Qualifications
- 8+ years related experience in Digital Merchandising and e-commerce or related field.
- 3+ years leading and managing a team of individual contributors.
- Experience with A/B testing, content management and publishing applications.
- Knowledge of e-commerce best practices and trends including digital marketing and merchandising tactics.
- Strong critical thinking and analytic skills with demonstrated ease in accessing multiple data sources.
- Strong data-driven decision-making capabilities, particularly in understanding online shopping behaviors and the alcohol beverage industry.
- Excellent verbal and written communication skills – ability to express ideas clearly, concisely and effectively; listens to and responds appropriately to others; presents ideas and recommendations in ways that influence the beliefs and decisions of others and inspires them to action.
- Ability to travel overnight, approximately 30%.