Deutsch Family Wine & Spirits has appointed Mike Dee as its new President, effective April 1, 2025.
Mike Dee brings extensive leadership experience to the company, along with a proven track record of driving success. He has been at the helm of some of the biggest brands in professional sports, according to the company, including serving as the CEO and President of the San Diego Padres, where he led the team to significant revenue growth and oversaw the renovation of Petco Park. Mike also held senior roles with the Boston Red Sox, setting new franchise revenue and attendance records and winning two World Series as COO. Additionally, he served as the CEO of the Miami Dolphins and Sun Life Stadium. Mike is also the Co-Founder of Pickleball4America and most recently served as its CEO.
“We are thrilled to welcome Mike to Deutsch Family Wine & Spirits. I am confident that his expertise in delivering outstanding consumer experiences, leading complex deals, and ensuring operational excellence will be invaluable as Deutsch Family embarks on its next phase of growth and success,” said Peter Deutsch, CEO of Deutsch Family Wine & Spirits, in a news release.
“I have long admired Deutsch Family for its exceptional brand building, and I am delighted to join such a well-established and respected company,” added Dee. “With my decades-long history of driving major sports brands to significant success, I look forward to leading the next phase of Deutsch Family’s growth.”
Until March 31, 2025, Tom Steffanci will continue as president of Deutsch Family Wine & Spirits, according to the company.
