Breakthru Beverage Group Renews Partnership with Provi

breakthru beverage

North American beverage alcohol distributor Breakthru Beverage Group renewed its partnership with Provi, a B2B digital marketplace for the beverage alcohol industry. This extension allows Breakthru to continue offering retailers the flexibility to place orders through their preferred channels across the company’s 16 U.S. markets.

“At Provi, we’re focused on empowering distributors like Breakthru Beverage Group to connect with existing retail customers and unlock new points of distribution,” said Taylor Katzman, founder and CEO of Provi, in a news release. “We are thrilled to extend our partnership with Breakthru and remain an integral part of their omnichannel presence.” 

Through Provi’s marketplace, BREAKTHRU NOW, retailers gain expanded access to Breakthru’s extensive catalog of wine, spirits, beer and emerging beverage brands. With Provi’s help, buyers have access to improved product visibility, communication with Breakthru sales reps and can place orders through traditional methods or BREAKTHRU NOW.

“At Breakthru, we continue to focus on being the easiest distributor to work with,” said Mike Boswell, vice president, Digital & eCommerce, Breakthru Beverage Group, in the release. “Provi’s marketplace provides strong value and time savings for retailers who prefer this method of ordering our products. It is essential for us to meet our customers where they are and provide an elevated digital experience at every touchpoint. We’re excited to continue our partnership with Provi, offering optionality and convenience for our customers.”

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