LALO Tequila announced the launch of their limited edition expression, High Proof. Crafted with three ingredients – mature agave, well-water, and champagne yeast – this new spirit boasts a robust 54% ABV.
As a brand exclusively dedicated to blanco tequila, the new High Proof expression offers everything that fans love about the original 80 proof but with an additional boldness, complexity and taste, according to the company. High Proof features tasting notes of cooked agave, floral hints and a peppery finish.
“This release is particularly special to me and embodies my heritage and soul of the tequila-making that’s been a part of my family for generations,” said Eduardo “Lalo” Gonzalez, co-founder of LALO, in a statement. “High Proof is not just a new product; it is a personal and artistic expression inspired by my childhood memories of working alongside my father and grandfather in the agave fields of Mexico. It’s like a journey that takes you to the peak of what tequila should be and I am proud to share this innovation with tequila lovers across the country.”
The production of this expression mirrors that of LALO’s original blanco, using handpicked agave from the Jalisco highlands and a traditional cooking method, according to the company, undergoing only two distillations to preserve the agave’s integrity.
Starting today, LALO High Proof will be available nationwide with an SRP of $74.99.
