Universal Brands Inc. just debuted Xpress Harder Iced Tea, a 9.9% ABV hard iced tea available in a 24 oz single serve can.
Xpress Harder Iced Tea is the creation of Michael Michail, CEO of Universal Brands. “Innovation is at the core of everything we do at Universal. Tangible differentiation is critical to stand out on the shelf and create the constant consumer demand retailers need from a beverage partner,” said Michail in a news release. “We believe the 9.9 % harder tea category will be the next big thing in the hard tea market.”
Xpress Harder Iced Tea is made with brewed black tea and natural fruit flavors, the company states. Available in three flavors: Peach, Zesty Lemon and Raspberry, each are available in 24 oz cans and will be marketed towards convenience stores and hypermarkets.
The first public debut of Xpress took place at the National Beer Wholesalers Association (NBWA) Annual Convention on September 30th in San Diego. Distributor and retailer partners interested in being among the first to carry Xpress can reach out to Universal by calling 323-929-3342 or through the connect form on their website located at Xpress Harder.