Frey Ranch Distillery recently announced its expansion into five new U.S. markets, including Tennessee, Florida, Michigan, Virginia and Indiana. With these additions, Frey Ranch is now available in the on- and off-premise in 12 markets – which includes Nevada, California, Texas, Ohio, Oregon, Georgia and Arizona.
As a Nevada-born and bred brand, Frey Ranch has also secured some significant account wins in its home state, including Carversteak, Mae Daly, La Cave at the Wynn, Ciao Vino and StripSteak (part of the Michael Mina Group) – all in Las Vegas, the distillery states.
2024 also marks Frey Ranch’s 10 -years of whiskey distilling in Northern Nevada. To commemorate the occasion, this winter, Frey Ranch will launch an anniversary-edition specialty whiskey as part of its newly created “Harvester Series,” according to the distillery. The brand intends to build on the Harvester Series in the coming years with additional limited-edition whiskeys.
“When Ashley and I launched Frey Ranch Distillery, we never dreamed that the whiskey brand bearing the Frey name would reach as far as Tennessee, Georgia or Florida,” said Colby Frey, co-founder and whiskey farmer, in a news release. “Regardless of where you live across the country, I think people understand the importance of farming to our communities – a big reason why farm-to-table restaurants have exploded in popularity. So, focusing on the quality grains that we grow and harvest on our family farm and use to make our whiskeys is really resonating with bartenders, retailers and whiskey drinkers.”