Acclaimed wine brand Apothic has just announced a complete brand redesign. This new look features a sleek, elevated label that updates its appearance while retaining the recognizable ‘A’ emblem, improving visibility on shelves and making it easier for consumers to find it on shelves, according to the company.
To mark the occasion, Apothic states that it is launching its ‘Find Your Signature Taste’ campaign, featuring Chef Olivia Tiedemann. The campaign will also be amplified through retail point of sale, digital ads, experiential events, social media and supported by four influencers, inviting consumers to explore the brand’s offerings and discover pairings.
“We’re excited to introduce Apothic’s new packaging, a reflection of how our brand continues to evolve,” said Carmen Maria Navarro, senior director of brand management at E. & J. Gallo Winery, in a statement. “The redesign answers consumers’ call for clarity on what to expect from each bottle, making it easier for them to discover their favorite wines and enhancing the brand’s recognizability. Together with our ‘Find Your Signature Taste’ campaign, we hope to inspire people to explore different varietals and blends that complement their personal tastes, whether they’re hosting a dinner party or enjoying a casual night with friends.”
The aesthetic overhaul spans the entire collection, including popular SKUs such as Apothic Original Red, Cabernet Sauvignon, Merlot and Pinot Noir, according to the company. This redesign is the result of a comprehensive two-year renovation, during which Apothic engaged over 52,000 consumers to better understand what they love and where improvements could be made.
