CraftCo. just announced a partnership with Total Beverage Solution (TBS), a sales and marketing firm with extensive reach across the beverage landscape. This collaboration aims to unlock new market opportunities and accelerate CraftCo.’s growth, the company states.
Through this partnership, TBS will help CraftCo. leverage previously untapped areas of its portfolio, including Coppercraft Distillery, Jos. A. Magnus & Co., Thatcher’s Organic Artisan Spirits, Flying Ace and Fox & Oden, as well as its growing line of canned cocktails, its private label and co-packing offerings.
“We are thrilled to partner with Total Beverage Solution at such a pivotal time for CraftCo.,” said Ali Anderson, CEO at CraftCo., in a news release. “We’ve spent the past several years focusing on innovation, securing our supply and preparing our team for market recovery. Now, with TBS’s route to market expertise, we look forward to realizing the full potential of our portfolio globally.”
“We are excited to work with CraftCo. to bring their quality brands to a broader audience,” added Dave Pardus, CEO at TBS. “Both organizations are dedicated to long term quality growth, and we are confident that our dynamic team can help CraftCo. achieve their ambitious goals.”
