Casa Del Sol Tequila, co-founded by Mexican-American actress, producer, director and entrepreneur Eva Longoria, has announced a national distribution deal with Southern Glazer’s Wine & Spirits (“Southern Glazer’s”) to handle their distribution across 41 U.S. markets and Canada.
“We are excited to continue the great relationship we have with Southern Glazer’s and their incredible team,” said Longoria in a news release. “The growth of this partnership represents such a pivotal moment for Casa Del Sol and Southern’s expanding belief in backing female-led, sustainably-driven producers.”
“Casa Del Sol is a dynamic brand that has experienced exponential growth and great momentum in its first three years of business,” added Wayne Chaplin, CEO of Southern Glazer’s. “We are proud to expand our relationship as part of our agave portfolio and we look forward to a long and successful partnership.”
New C-Suite Team Member
This announcement comes in conjunction with the appointment of Sean Eckhardt joining the brand’s C-Suite team as Chief Commercial Officer, the company states. As CCO, Eckhardt will be instrumental in launching the brand in new markets. Prior to joining the Casa Del Sol team, Eckhardt served as SVP of U.S. Sales at Bacardi USA where he drove the sales strategy for brands including Patrón and Grey Goose. He also served as SVP at Southern Glazer’s where he spearheaded the Sales & Marketing teams for the TransAtlantic division.
“I’m thrilled to be joining the talented team at Casa Del Sol at such an exciting time and look forward to helping launch and support this next phase of growth, especially their relationship with Southern Glazer’s,” said Eckhardt in the release. “I’ve worked with Southern Glazer’s for more than 15 years and they have proven themselves to be incredible partners in building brands, especially in the fast-growing tequila space. The uniqueness of Casa Del Sol combined with the power of Southern Glazer’s is sure to be a recipe for success.”
Casa Del Sol’s four expressions, Blanco, Reposado, Añejo and 11:11 Angel’s Reserve, are currently available in 45 markets throughout the country as well as throughout Mexico, Canada and France, which the brand recently launched in following a successful partnership at Vogue World: Paris in June, the company states.
