Acrónimo Spirits officially opened its doors today in Chihuahua, Mexico. Led by 31-year-old Alessandra Camino Creel, the company’s first product is a Sotol Blanco.
The Creel family legacy begins with Reuben Creel, who served as Mexico’s U.S. Consul during the time of Abraham Lincoln, the company states. As Governor, Minister of Foreign Affairs and Ambassador, great great grandfather Enrique Creel helped construct the Chihuahua-Pacific railroad. This history passes through Alessandra and her 33-year-old brother Jose Luis, the co-founder on the project, as they forge their own paths with Acrónimo Spirits.
“Our mother is a successful Chihuahua businesswoman, a patron of the arts and an ever-encouraging voice to her five children to carry forth the family legacy by pursuing our own dreams, from a hotelier, to a musician, to now, Sotol producers,” said Alessandra in a news release. “We see Chihuahua’s native spirit as an ideal pursuit to contribute to the tapestry of this magical part of Mexico we call home.”
The Curation of Sotol Blanco
To create Acrónimo Sotol Blanco, Alessandra and Jose Luis work in cooperation with Casa Ruelas, according to the company. The Sotol Blanco is crafted from two Dasylirion species. On the nose, Acrónimo Sotol Blanco features chili and smoky notes with hints of earth and Sotol plant, with secondary notes of fruit.
“We think those who haven’t tried Sotol will find it a very appealing alternative to other Mexican spirits,” said Jose Luis in the release. “The flavor is brighter and smoother than tequila and much less smoky than mezcal. Sotol was outlawed in Mexico until 1994, so we are excited to introduce U.S. consumers to this unique spirit from the Chihuahuan Desert.”
Acrónimo Sotol Blanco was a Gold Medal winner at both the 2024 International Wine and Spirits Competition and the 2024 San Francisco World Spirits Competition, the company states. The spirit is 84 proof and will initially be available at fine spirits retailers in Florida and California, distributed by Park Street, as well as on Acrónimo Spirits’ website for an SRP of $59.99 per 700-ml. bottle.