Southern Glazer’s Wine & Spirits (Southern Glazer’s) just signed a national distribution agreement with Sprinter Spirits (Sprinter), a ready-to-drink (RTD) vodka soda brand founded by entrepreneur Kylie Jenner.
As part of the new agreement, Southern Glazer’s will distribute Sprinter in a total of 31 markets, the company states.
“We are proud to partner with the Southern Glazer’s team to continue to introduce Sprinter to more consumers across the country,” said Mike Novy, CEO, Calabasas Beverage Company, in a news release. “Sprinter is the most delicious RTD vodka soda on the market, and we know that tapping into Southern Glazer’s premier route-to-market capabilities and proven best-in-class execution will drive efficiencies and continued success for Sprinter.”
Calabasas Beverage Company is the new shared services entity for 818 Spirits and Sprinter Spirits, according to the company. This move will see both companies sharing sales and marketing resources to streamline operations and enhance market presence. Southern Glazer’s has been distributing 818 Tequila since its launch in 2021.
“I am so excited to be consolidating distribution support for Sprinter Spirits and 818 Spirits with Southern Glazer’s,” said Jenner in the release. “I have loved working with my sister, Kendall, and learning from her experience in the spirits industry, especially as a female founder in an industry that has historically been more male dominated. Now that Sprinter and 818 are both backed by Southern Glazer’s, both brands will continue to grow and reach new consumers together.”
