Vodka brand Nemiroff has partnered with Southern Glazer’s Wine & Spirits to expand into Canada. This marks a significant addition to the company’s presence on the Americas continent, broadening its global footprint, Nemiroff states.
The relationship will tap into Southern Glazer’s extensive network, which includes over 2,600 retail outlets and more than 4,000 on-premise licensees, to bring Nemiroff’s vodka offerings to consumers across the nation, according to the company. Starting in Q3 2024, Canadian consumers in all provinces will have the opportunity to experience premium Nemiroff’s De Luxe, The Inked Collection and the ultra-premium offering, LEX by Nemiroff.
“We are thrilled to work with Southern Glazer’s Wine & Spirits to expand our high-quality vodkas into the Canadian market,” said Yuriy Sorochynskiy, CEO of Nemiroff, in a news release. “This expansion aligns with our vision of delivering exceptional products to vodka enthusiasts worldwide and tapping into the growing demand for premium and super-premium vodkas in Canada.”
Doug Wieland, President and General Manager of Southern Glazer’s Wine & Spirits Canada added, “We are excited to work with Nemiroff and bring their esteemed vodka portfolio to Canadian consumers. There is a clear trend towards premium and craft spirits, and we are confident that Nemiroff’s offerings will resonate well with the market.”
