Family-owned Bronco Wine Co., which is celebrating its 50th Anniversary this year, has signed an expanded distribution agreement with Republic National Distributing Company (RNDC).
“For the past 50 years, Bronco Wine Co. has been at the forefront of innovation, disruption, and sustainability in the wine industry, creating high-quality wines that over-deliver across price points,” said Dan Leonard, the president and CEO of Bronco Wine, in a news release. “We are thrilled to expand our partnership with RNDC as it will help us fulfill our mission to provide consumers with exceptional wines at affordable prices. As we celebrate our 50th anniversary and our enduring legacy of producing outstanding wines, this partnership is a significant milestone that will help us reach new heights.”
Nick Mehall, RNDC President and CEO, added, “Bronco Wine Co. has a rich legacy built on hard work, innovation, and a commitment to embracing change, which is pivotal to its enduring success in the industry. As we embark on this exciting journey together, I’m confident that our shared commitment to excellence will ensure the success of the diverse portfolio of high-quality wines in market.”
Distribution Into 20 States
The strategic partnership with RNDC will significantly expand the distribution of Bronco Wine’s brands in 20 states, including: AK, AZ, CA, CO, DC, FL, HI, IL, IN, KY, LA, MD, ND, NE, OK, OR, SC, SD, TX and WA, the company states.
“Bronco and RNDC have enjoyed a decades-long partnership, united by our goal of making our brands accessible to every customer,” said Mike Gilboy, Managing Director of National Sales for Bronco Wine Co, in the release. “This expanded partnership will enable us to concentrate on core brands, increase our reach across all trade channels, and strengthen our relationships with national customers through superior execution.”
