With a name derived from the Italian word meaning “equal” as a nod to the founder’s Italian heritage, Pari is a new zero-proof canned beverage that is now available on their website as well as select retailers in the U.S.
Pari’s story dates back two years when founder Alessia Vettese was preparing herself mentally and physically for her first marathon, the brand states. She became focused on consuming clean, better-for-you food products and also cut back on drinking alcohol, which led her to experience better sleep, focus, mental clarity and skin. After attending different events and seeing very limited non-alcoholic options, she decided to create her own.
“Pari is my better-for-you, inclusive solution for health-conscious consumers, particularly women, who are looking for a natural option formulated for a sweeter palate. An upgrade to your bar cart, day or night,” said Vettese in a news release. “Consuming Pari is a personal investment in your well-being and promotes the idea that moderation should be the aspiration.”
Pari features notes of ginseng, ginger and citrus extracts. Every can of Pari is also vegan, gluten-free, dairy-free and kosher, the brand states.
