Pabst Blue Ribbon Celebrates 180 Years with 180 Pack

Pabst Blue Ribbon's new 180 pack
Pabst Blue Ribbon's new 180 pack

Celebrating its 180th year in brewing this spring, Pabst Blue Ribbon just unveiled its 180 pack.

Designed to be enjoyed responsibly by groups, Pabst Blue Ribbon’s 180 pack is stacked full of opportunities to celebrate and toast a beer with friends, the company states. The new pack features illustrated artwork showcasing Pabst’s long history from its mascot Cool Blue, the brand’s ship pilot Captain Frederick Pabst, the prohibition cheesemaking era and other legendary Pabst slogans.

PBR is also rolling out this special packaging on 12pks, 24pks and 30pks to celebrate, according to the company. These, along with the 180 pack, are available now in select stores nationwide.

The 180 packs have an SRP of $94.99.


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