Jones Soda Co. just announced the launch of 7.5 oz. mini cans in 700 U.S. Walmart locations nationwide, with more retailers to follow. Jones Minis will come in four flavors: Root Beer, Orange & Cream, Berry Lemonade and Cream Soda, the brand states.
The Jones “Cool Bus” launched a Jones Mini sampling tour at Bentonville Bike Fest in AK from May 23-26, kicking off the brand’s nationwide bus tour. The mini cans are caffeine free, making them ideal for school lunches, poolside or fun events where glass bottles are not permitted, according to the brand.
“Jones Soda has hit a multitude of firsts in our industry. Today, we are the first craft soda brand to offer mini cans, a format which has been expanding in the grocery and club channels,” said David Knight, CEO of Jones Soda, in a news release. “Jones Minis continues our expansion and success into new beverage formats, and Jones’ new era as a high-growth beverage company.”
Future Growth for Jones Soda
In addition to the launch of Mini Jones, Jones Soda has branched into alcohol and food service, including distribution through Dot Foods, the brand states. The company also recently announced a multi-year partnership with Street League Skateboarding (SLS) to champion action sports and amplify the innovative spirit of SLS events, while expanding the Jones crossover cannabis brand, Mary Jones, into the ultra-popular HD-9 market.
“Jones fans were buzzing about Mini Jones the minute the product hit Walmart shelves. We are thrilled to see such a great and warm reception,” added Knight in the release.
Jones plans to expand Mini Jones flavor selections and offer Canadian distribution in Fall 2024, the brand states.
