Jim Beam Re-launches Jim Beam Black

Jim Beam Black
Jim Beam Black

Jim Beam is re-launching Jim Beam Black, now featuring an enhanced liquid that’s been aged for seven years. This beloved expression features notes of caramel, vanilla and oak, the company states.

“Jim Beam Black is the culmination of our family’s dedication to crafting the finest bourbon,” said Fred and Freddie Noe, master distillers for Jim Beam Black, in a news release. “With each sip, you’re experiencing seven years of careful maturation and a tradition that has been passed down for over two centuries. We’ve put our heart and soul into creating this bourbon, and we believe it represents the very best of what Jim Beam has to offer. It’s a testament to our commitment to quality and craftsmanship.”

In addition to its enhanced liquid, Jim Beam Black also debuts an updated packaging design, according to the company. The re-launch will be celebrated on June 12th at “The Seventh Sense” event in NYC, which is a multi-sensory journey through the five traditional senses: taste, smell, touch, sight and sound, along with the sixth sense of intuition.

Jim Beam Black retails for $24.99 at select retailers and is available in bottle sizes ranging from 50-ml. to 1.75L, the company states. It has an ABV of 45%/90 proof.


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